Hello, I’m Mig Reyes, a design manager at Instagram. I like writing and speaking about business, design, and culture.

Full or Summary

I recently moved from Chicago to New York City to join the design leadership team at Instagram. I’m focused on supporting a team of incredibly talented product designers and content strategists as we evolve the look, feel, patterns, and principles of Instagram’s design. All the while, we think through elevating the craft of Instagram for more people around the world, from Android to desktop browsers, to refining Instagram’s product experience for those in emerging markets.

As a former Director of Product Design at Sprout Social, I looked after several design teams shaping best in class social media publishing, reporting and analytics tools in addition to a design systems team unifying Sprout Social’s UI language and patterns.

Before taking on my role at Sprout Social, I served as the head of the digital product design team at Trunk Club, a fashion retailer by Nordstrom. We spent our days redesigning the retail experience, working to position design as a strategic partner to the business. From research to reporting, the rest of the company learned to rely on our team to apply design-thinking to help guide their own work. Just before Trunk Club, I briefly served as Director of Design for Tock, seeing what Michelin-starred service design looks like under Nick Kokonas and The Alinea Group.

My leadership style and product-thinking was deeply influenced by my four years spent as a multidisciplinary designer at Basecamp, formerly 37signals. There I led brand, marketing, and product work for their widely-used project management software. I worked on new features, improved customer conversion and retention, embodied the Basecamp voice through marketing experiments and writing, all the way to new product prototyping. I tried new ideas often and embraced work in an experimental fashion.

My first formative in-house role was with the crowdsourcing t-shirt brand Threadless, as their first full-time interactive designer. I spent time creating marketing campaigns, defining brand standards, and exploring user interfaces. (I also moonlit as a t-shirt model, but thankfully that career didn’t last long.)

While my formal training is in communications and graphic design from The Illinois Institute of Art, I could never separate the various disciplines of design. Today I encourage designers to practice typesetting in the same breath as they practice writing code and prose. Try your hand at illustration while studying animation principles. You may not master each craft, but having empathy for all makes for a better designer.

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Supporting community

I care about the design industry becoming more diverse and inclusive while fostering the careers of fellow designers. In 2009, I invited my heroes to share words of wisdom on Humble Pied. I founded the CreativeMornings Chicago chapter, bringing together the city for free monthly creative lectures. This inspired my work serving as President for AIGA Chicago, the oldest professional organization for design.

Teaching & mentorship

I’ve spent time teaching the fundamentals of design at The Chicago Portfolio School and The Starter League. In addition to workshops and student portfolio reviews, I’ve served as a mentor at Techstars and an advisor to Designation, a top digital design intensive program acquired by Flatiron and WeWork. I couldn’t be any more stoked seeing people find success with a new career in design.


I’ve been fortunate enough to travel around the country giving presentations on business, creativity, and culture. One of my favorite talks to give is the one I gave at CreativeMornings. It’s four pieces of fun, weird advice that encourages everyone to be makers. You can see where I’ve spoken here.

What friends in design say

    That’s nice of you
  • Aaron Draplin Draplin Design Co.

    Just let it be known: If anyone messes with Mig Reyes, they mess with the entire DDC enterprise.
  • Jessica Hische Illustrator, Letterer

    All I can say is never challenge Mig to a design duel. He will kick your ass and you will feel inferior for the rest of your life.
  • Randy Hunt Former VP Design, Etsy

    Unbounded curiosity, self-reflective, enthusiastic, that's the Mig I know and love!
  • Max Temkin Co-Creator, Cards Against Humanity

    I can't think of a resource that has been more important to me than Mig's talks and writing. Watching and copying Mig's work taught me fundamental design skills, but also taught me how to think about design with compassion and empathy. Mig Reyes is a mentor, a role-model, and a foundation of Chicago's design community.
  • Read all good vibes?

Feel free to get in touch

I’m active on Instagram and Twitter. For speaking and judging engagements, interviews, and anything else, you can email me at

Thanks for stopping by. Enjoy the rest of your day!

Est. 1986

👉 🤔 👈

These words want to be read, not squished.