Hello, I’m Mig Reyes, a design manager at Instagram. I like writing and speaking about business, design, and culture.

Full or Summary

I recently moved from Chicago to New York City to join the design leadership team at Instagram. I’m focused on supporting a team of incredibly talented product designers and content strategists as we evolve the look, feel, patterns, and principles of Instagram’s design. All the while, we think through accessibility and elevating the craft of Instagram for more people around the world, from Android to desktop browsers, to refining Instagram’s product experience for those in emerging markets.

A former Director of Product Design at Sprout Social, I looked after several design teams shaping best in class social media publishing, reporting and analytics tools in addition to a design systems team unifying Sprout Social’s UI language and patterns. While there, I helped navigate our teams through an aquisition, led the redesign of Sprout’s entire platform, and saw the team through to IPO.

Before taking on my role at Sprout Social, I served as the head of the digital product design team at Trunk Club, a fashion service by Nordstrom. We spent our days redesigning the retail experience, working to position design as a strategic partner to the business. The company collaborated with our team to apply design processes to guide their own work. Before Trunk Club, I briefly served as Director of Design for Tock, seeing what Michelin-starred service design looks like under Nick Kokonas and The Alinea Group.

My leadership style and product-thinking was deeply influenced by my four years spent as a brand and product designer at Basecamp, formerly 37signals. There I led brand, marketing, and product work for their popular project management software. I worked on new features, improved customer conversion and retention, embodied the Basecamp voice through marketing experiments and writing, all the way to new product prototyping.

My first formative in-house role was with the crowdsourcing t-shirt brand Threadless, as their first full-time interactive designer. I spent time creating marketing campaigns, defining brand standards, and exploring user interfaces.

While my formal training is in communications and graphic design, I could never separate the many adjacent disciplines of design. These days I encourage designers to practice typesetting in the same breath as they practice writing code, or prose. Try their hand at illustration while studying animation principles. We may not master each craft, but having empathy for all makes for a better designer.

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Supporting community

I care about the design industry becoming more diverse and inclusive while fostering the careers of fellow designers. In 2009, I invited my heroes to share words of wisdom on Humble Pied. I founded the CreativeMornings Chicago chapter, bringing together the city for free monthly creative lectures. This inspired my work serving as President for AIGA Chicago, the oldest professional organization for design.

Teaching & mentorship

I’ve spent time teaching the fundamentals of design at The Chicago Portfolio School and The Starter League. In addition to workshops and student portfolio reviews, I’ve served as a mentor at Techstars and an advisor to Designation, a top digital design intensive program acquired by Flatiron and WeWork. I couldn’t be any more stoked seeing people find success with a new career in design.


I’ve been fortunate enough to travel around the country giving presentations on business, creativity, and culture. One of my favorite talks to give is the one I gave at CreativeMornings. It’s four pieces of fun, weird advice that encourages everyone to be makers. You can see where I’ve spoken here.

What friends in design say

    That’s nice of you
  • Aaron Draplin Draplin Design Co.

    Just let it be known: If anyone messes with Mig Reyes, they mess with the entire DDC enterprise.
  • Jessica Hische Illustrator, Letterer

    All I can say is never challenge Mig to a design duel. He will kick your ass and you will feel inferior for the rest of your life.
  • Randy Hunt Former VP Design, Etsy

    Unbounded curiosity, self-reflective, enthusiastic, that's the Mig I know and love!
  • Tina Roth Eisenberg swissmiss

    The world needs more creative humans like Mig Reyes. He is thoughtful, talented, hard-working and leads life with a generous, big heart!
  • Read all good vibes?

Feel free to get in touch

I’m active on Instagram and Twitter. For speaking and judging engagements, interviews, and anything else, you can email me at

Thanks for stopping by. Enjoy the rest of your day!

Est. 1986

👉 🤔 👈

These words want to be read, not squished.