I’m a designer exploring the intersection of brand, marketing, and product design working as Design Lead for Trunk Club. I also proudly serve as the President of AIGA Chicago.
I lead design at Trunk Club, a fashion retailer backed by Nordstrom. I spend my days working to elevate the role of design within our company while shaping a best-in-class team of digital product designers. Outside of managing product design, I influence brand and creative work, which includes the design and direction of trunkclub.com. All in, we’re working hard to redesign retail.
Before joining Trunk Club, I spent the last four years working as both a product and communications designer at Basecamp. There, I designed and led brand and marketing projects for the popular project management app, shipped new features, improved conversion and retention of our customers, shaped the Basecamp voice through marketing experiments and writing, all the way to new product prototyping. I learned to try new ideas often, and approached the spirit of our work like scientists would. Every day I helped make sure our customers felt super loved.
Before Basecamp, I cut my teeth as the first full-time interactive designer at Threadless. There, I designed much of the marketing campaigns, brand standards, and Threadless.com interfaces. It was there where I learned how to take care of your community and try new ideas, no matter how weird. I also accidentally moonlit as a t-shirt model, but thankfully for everyone else that career was short-lived. Leading up to Threadless, I toughened my skin working at studios and agencies making work for clients including AIGA, Google, Harley-Davidson, Rand McNally, Sears, Segura Inc, SC Johnson, and Valspar.
I’m a staunch believer that designers—especially web and product—should have a deep understanding of the development process, being open to coding themselves. Regardless of role, I’m an even firmer believer that everyone should practice the craft of writing. From engineer, to product manager, to designer, to marketer, writing is a vehicle that unites all disciplines. In that same vein, I’ve learned through the various leadership roles I’ve held in design that leadership itself is a craft one practices.
Teaching, speaking, mentoring, and community outreach make up the latter half of my time. I’m working hard every day to make the Chicago design community more diverse, connected, and inclusive by serving as President for AIGA Chicago. Leading up to AIGA, I founded and organized CreativeMornings Chicago. I also maintain a design video blog, Humble Pied, which showcases short videos from inspirational designers sharing quick bits of advice. Beyond all that I serve as a mentor within design, tech, and startup organizations.
I like my pizza hot, my coffee black, and my beer hoppy.